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Fake reviews can have a devastating effect on a small business. And the Federal Trade Commission (FTC) stands ready to hold the people or companies responsible for this practice to account. The FTC says it is tackling fake reviews online by pledging to protect consumers and the competition.
It aims to do so by preventing anti-competitive, deceptive and unfair business practices and using its authority for criminal offenses to educate advertisers about the law and prevent them from breaking those laws.
This practice is driven by the proliferation of social media and the way it has blurred the line between authentic content and advertising. And this has led to the trivialization of deceptive and dishonest online approvals, leading to the growth of bogus reviews online. Samuel Levine, director of the FTC’s Office of Consumer Protection, says, “Advertisers will pay a price if they engage in these deceptive practices.
Small Business News – October 22, 2021
New Yelp Features for Small Service Businesses
Yelp, a leading provider of user reviews on products and services, is introducing a series of new features designed to support small service businesses. From the research phase to the discovery phase, including writing an online review, the features support users at every stage of a project.
Rising small business loan approval rates at all financial institutions
Small business loan approval rates at large banks fell from 13.9% in August 2021 to 14% in September. Small bank approvals also fell from 19.3% in August to 19.5% in September. The data comes from the latest Biz2Credit Small Business Lending Index.
How to get feedback at every stage of the customer journey
Many small business owners believe that you can only get a review after the customer has purchased their product or service.
What is a niche market?
A niche market can be defined as a subgroup of a larger market that has its own identity, needs and preferences that set it apart from the overall market. Niche marketing is all about channeling marketing efforts toward first identifying a particular type of customer base and their particular needs. And then try to provide a better solution which is not offered by other companies.
Demystifying and de-piloting personalization and customer experience tools for small businesses
According to an Economic Profile from the US Small Business Administration, US small businesses employed 60 million people in 2019. This figure predates the pandemic, and it’s fair to say that small businesses have been particularly challenged over the years. Last 18 months to maintain and expand their workforce, however small.
Small Business Expo relies on Zoho One for expansion
No matter where you live in the United States, The Small Business Expo is coming to a city near you. As a small business owner, it would be wise to attend. The Small Business Expo is the nation’s largest business-to-business trade show, conference and networking event for small businesses. The Small Business Expo is designed for small business owners, entrepreneurs and start-ups.
Use Amazon Renewed to Sell Your Refurbished Products
Amazon Renewed is one of the best marketplaces if you are looking to sell good condition refurbished products. There is a large audience of buyers, so the chances of selling items are faster than others. In addition, there is more trust between users so that you can secure a quick sale without risking losing products or money.
Zoho One Expands Small Business Offerings
Zoho One adds 5 new apps, 3 new services, 3 updated services and 7 major platform improvements. “We’re very excited about what’s included in the updates,†said Taylor Backman, Zoho One Evangelist / Senior Customer Advocate. “It’s a unified offer using different technologies, for a personalized experience.
Image: Depositphotos
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